Vanessa Wu
Accessories, Paris / San Francisco
Creative strategy and brand repositioning for an independent, family-run company, evolving from cash-and-carry origins toward a masstige positioning.
Defined brand architecture and a five-year roadmap, alongside campaign direction, visual identity, and alignment across website and social platforms. Led naming and tone of voice, provided design direction, and continue to support through ongoing consultancy.
Concept and sourcing for a flexible, multi-use showroom and sales environment. Defined a cohesive set of house codes across texture, colour, and materiality. Led the development of updated branding, marketing tools, and display principles to ensure a consistent and elevated brand experience.
Brand book development grounded in data analysis and industry research. Defined mission and positioning, alongside house codes, tone of voice, and a clear brand architecture.
MERCI - Vanessa Wu, Gwendoline, Emna, Xavier Wu, Madame Wu, Flore & all the teams involved.